We pay all our producers a so called living wage, in the regional context to meet their needs and allow them and their families a good standard of living.

In doing so, we exceed the legal requirements on site and promote the sustainable improvement of their social and economic living situation.

We believe in total transparency. We foster a responsible and supportive environment where people treat each other respectfully regardless of origin, education, religion, beliefs, physical ability, gender or sexual identity. 

We guarantee health-promoting and save working conditions in all countries we work with and believe in the added value of promoting the well-being of our environment for sustainable development.

We are against all forms of forced and compulsory labour, that is mentally, physically, socially or morally dangerous and harmful to children. We support the children of our producers to get a school education.

We support the principles and implementation of the United Nations 17 Sustainable Development Goals, which are intended to ensure worldwide sustainable progress on an economic, social and ecological level.

Climate change is a global challenge that affects us all. That is why we are working on ecological concepts for a circular economy to counteract dwindling resources and global environmental destruction.

By the specific promotion of craftsmanship, design understanding and product innovation, we create the basis for the economic development of small and medium sized entrepreneurs in the Global South.

We are actively committed to a global equality of opportunity and gender. That is why we consciously promote the independence and economic autonomy of women as indispensable “agents of change”.

We are convinced that every person is a creator and has its own inner creative voice. We foster a working environment to think out of the box, to develop innovative designs and to create a sustainable future.

We promote school education, apprenticeship as well as other further training for young people. We are convinced that education is key for a succesful development and a resulting sustainable future.

We are convinced: The development of a stable middle class in terms of successful SMEs is the basis for sustainable economic growth. Investments in strategic partnerships and Corporate Social Responsibility are important drivers.

We believe that the success and competitiveness of our venture depends on our ability to see diversity as an asset. Honesty, mutual respect and integrity in dealing with our partners is of high importance to us.